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UNDERSTANDING SOCIAL MEDIA MARKETING

The first step to benefiting from social media as a market place, is to understand what social media marketing is. It is only when you learn that social media is far bigger than a platform to socialize, that you realize that there is people making money, building brands and growing businesses off it.

Understanding Social Media Marketing

The first step to benefiting from social media as a market place, is to understand what social media marketing is. It is only when you learn that social media is far bigger than a platform to socialize, that you realize that there is people making money, building brands and growing businesses off it.

In a bid to learn about social media marketing, I interacted with Prism Marketing Ltd account on Twitter (@prism_limited) from which I was redirected to visit prismmarketing.co. I perused through the website and got a contact (0772957990) to use to reach someone that would tell me more about social media marketing. I interacted with a lady from whom I learned a lot as shown below.

What is social media and social media marketing?

Social Media: Social media refers to websites and applications that enable users to create and share content or to participate in social networking. The most popular social media platforms as of 2021 were Facebook, Instagram, WhatsApp, Twitter, TikTok, Pinterest, LinkedIn, Snapchat, YouTube, Reddit, Facebook messenger and Sprout social. There are many other social media platforms across the globe and others coming up every other day that the list is almost endless.

Social media marketing: Social media marketing refers to the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Social media marketing (SMM) is therefore a type of marketing where one can market products and services of any kind.

How is this marketing done?

Simply put, social media marketing involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

Having realized that there’s many people spending so much time scrolling through social media platforms like you and I, the market place was then brought closer to us. As a result, social media marketing has provided companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone across the globe.

Social media is therefore among the most effective marketing methods that a small business has at its disposal. Important to note is that not all social media channels are created the same. Each platform has its particular set of users with their own quirks as to how they interact with content.

However, all social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts. I don’t know what you think about that but I was extremely blown away as they explained how these data analytics tools work. I hope to share about these tools immediately after we have looked at how this social media marketing is being done on these different platforms.

Should you like to know more about social media marketing while you await my next episodes, I got you. Simply contact Prism Marketing ltd through +256772957990 or visit prismmarketing.co and together, let’s shift online and grow our businesses.

 

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