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Prism Marketing Business Development Strategy

Our strategies focus on Lead Generation, cold calling for potential customers, developing opportunities in target markets, nnurturing and developing relationships with key customer accounts, attending face-to-face meetings with clients, Providing specialist advice on the products and/or services.

Prism Marketing Business Development Strategy

At Prism Marketing, we develop strategies to identify, nurture and acquire new clients and business opportunities to drive growth and profitability for our client’s businesses. Business development is the cornerstone of any successful organization because they ultimately generate revenue and help a company grow.

Our strategies focus on Lead Generation, cold calling for potential customers, developing opportunities in target markets, nurturing and developing relationships with key customer accounts, attending face-to-face meetings with clients, providing specialist advice on the products and/or services.

Our business development strategy covers the following?

  • Networking
  • Referrals
  • Sponsorships and Advertising
  • Sales
  • Customer acquisition
  • Merchandising
  • Sales outsourcing
  • Sales strategy consulting
  • Tele-selling
  • Market Research

In our business development process, you can assess you’re the progress of our work through the following:

  • Lead conversion rate
  • Leads generated per month/ quarter/ predetermined time
  • Prospect and customer satisfaction
  • Company growth
  • Reach
  • Changes in revenue
  • Pipeline value

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