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Marketing

Shift Online : The Market Place

Through different posts, I am most times get entertained and other times, I learn. The COVID-19 pandemic made it even harder to stay away from my phone hence aiding my love for social media further. It was mostly the only way to stay sane or informed. During this time, I saw most of my friends start online businesses and others shifting their businesses online, due to the restriction on movement. It is interesting how the opportunities online were available to all, regardless of the industry

Hello readers, my name is Celia and I love social media just like many of us. I spend so many hours scrolling through different platforms for no specific reason and yet feel fulfilled afterwards. Each time I do, it feels like I have taken a trip out of my ordinary world, to different places and mindsets.

Through different posts, I am most times get entertained and other times, I learn. The COVID-19 pandemic made it even harder to stay away from my phone hence aiding my love for social media further. It was mostly the only way to stay sane or informed. During this time, I saw most of my friends start online businesses and others shifting their businesses online, due to the restriction on movement. It is interesting how the opportunities online were available to all, regardless of the industry. I would see posts on a wide range of products like clothing, architecture designs, food stuffs, flowers, scents, mobile salons and so on tapping into the online opportunities and thriving and that was a key eye opener for me. At that point I realized that there was so much more to social media than just scrolling through posts, liking and sharing.

I took the initiative to talk to a few of my friends and asked them about their choice of business and different platforms they had opted for, to get better understanding of online businesses. Like every other business though, I learned that trading online requires a lot of patience, consistency, resilience in addition to offering quality service/products. Beyond the few minor mishaps, I found out that they mostly liked how fast their products were reaching their potential customers, even in absence of any movement.

One of them confidently bragged about speaking to the world with just a single post and that, to me, was my wake up call from my comfort zone. “I interact with people who I would have never reached if I was stationed in one place” he said. “Shifting my business online has helped me understand my customers better and serve them better”, he added. “I know times are hard, but trading online has made it easy for my business to grow regardless” he concluded. The other told me of how her baking business started with a single post on her WhatsApp status during the lockdowns. She described how she was blown away by endless messages from people that had been in need of cakes but unable to get them. She has since grown her cake business and got a physical location to complement her booming online business.

From the above testimonies and more, I could tell that there had been a shift on how everyone across the globe viewed the internet. It was no longer just a place for entertainment and information, but had also grown into the biggest market place ever.

Recently, my curiosity led me to a person that told me about Prism Marketing ltd. Thereafter, I had the privilege of talking to a few members of the team from whom I sought advice on how to shift my business online. They spoke extensively about marketing, business development and sales, I was amazed. I learned that they are doing a great job helping businesses flourish online, and I am excited to learn from them.  In case you’re out there like me, in need digital marketing services, web design and development, business development or sales,  kindly check them out on prismmarketing.co or contact 0772957990.

The future of marketing is on digital and I can not wait to be part of this revolution.

 

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