Optimization Search engines SEO

9 Free SEO learning online resources (For Beginners)

You did not come here by mistake. It is because you are seeking a treasure and a key to knowledge in the area of Search Engine Optimization (SEO). I’m glad you are here. Let us now dive in.

What exactly is search engine optimization?

SEO is the art and science of increasing the visibility of a page’s content in search engines such as Google.

Greater search is one of the most common methods to access information online, greater search engine rankings may result in more visitors to a website giving you leverage to rank as number one against competitors.

Paid advertising gets displayed at the top of the results page, followed by ordinary results, or ‘organic search results on the search page section, for Google and other search engines.

To distinguish it from paid traffic, SEO traffic is sometimes referred to as ‘ real organic search.’ Pay-per-click marketing, often known as pay Search, is also referred to as SEM (PPC).

Search Engine Optimisation’s benefits

  • SEO aims for high-quality traffic. One of the most significant benefits of SEO is that it is an inbound marketing strategy.
  • In SEO, you do not need to pay for advertisements.
  • SEO receives more clicks than PPC.
  • SEO aids public relations.
  • You have the ability to get ahead of the competition.
  • Investigation of the site.
  • Continuous optimization and testing
  • Analysis and reporting

Now that you have learned about what SEO is and some of its benefits, here are the 8 online resource guides that you must visit or checkout.

Recommendable, each of these guides is extremely massive and very useful.

These break a big subject down and discuss it in depth to manageable easy understanding.

If you read one of them and apply the ideas step by step, you should be able to answer most SEO-related issues to success.

  1. Backlinko – SEO Marketing Hub
  2. Moz – Beginner’s Guide To SEO
  3. Neil Patel – SEO Unlocked
  4. Search Engine Journal – A Complete Guide To SEO
  5. Ahrefs – A Beginners Guide to SEO Success
  6. Jeff Bullas – Getting Started with SEO for Absolute Beginners
  7. BloggingWizard – A Beginners Guide to Search Engine Optimization
  8. Hubspot Academy – Seo Certification Source
  9. Learning Seo – Learning SEO – A Roadmap with Free Guides & Tools

Cheers! check out : Branding , Social Media visibility.


Six quick ideas to help you improve your social media strategy in 2021

We are already in the second half of the year 2021, and the year is coming to an end. In this post, I wanted to give you a quick rundown of how you can keep thriving in 2020 by taking six steps to improve your social media strategy.

It is paramount to update and improve your strategy to reflect the most recent trends and shifts. These notes should keep you on track and up to date with the ever-changing digital environment.

1. Examine your use of social media in the present day.

Consistently consolidating your social media strategy entails examining how you use social media.

Pause for a moment, get an outside perspective, and step away from the situation. The following questions may be asked:

  • What are you doing right now on social media?
  • Are you always relevant for the purposes of your brand?
  • What social media networks are most important to you for driving traffic or transformation?
  • What social media platforms are consuming your time?

A few networks may be hard to renounce, although it may seem difficult. Instead of wasting time, energy and maybe money, it is better to focus more on those working and to benefit from their characteristics.

Think about leaving a social media platform if:

A great social media follow-up takes time, but if everything is gone and the network remains stagnant, you may not have a follow-up on it.

You tried everything from A to Z with no success. Sometimes a platform goes down because you post in the wrong format, but if you worked out all the kinks and experimented (and gave it time) with your strategy and nothing changed, it’s time to say “goodbye.”

If you have hired a qualified professional and they are unable to solve the problem, you should not waste your money elsewhere.

You can do something to find out which networks you should spend time on:

  • Seek out new places for your audience. This can be done by an inquiry or via social media messages.
  • Check to see if your competitors are still active.
  • Care for the most successful networks
  • Take into account which social media networks align with the content you can produce. YouTube may not be the best option for you if you are unable to create videos, for example.

You must also learn about or think critically about the issue which you want to make a change by looking at how social media is used.

There are always variables to consider when re-branding your accounts, discussing new topics or testing new forms of visual content. Don’t forget to include these in your social media strategy for 2021.

2. Improve the performance of your social media network

What you want to focus on in the next months to consolidate your social media strategy may appear simple: optimize your social media profiles and create an excellent social media biography.

Allow for clear and actual profiles and header images, include keywords in your “over” sections, and ensure bio links are appropriate and functional.

This is a simple and important aspect of social media marketing, but you’d be surprised how often it goes unnoticed.

3. Establish Your Long-Term Goals

It’s time to set some goals for yourself after assessing your current situation and deciding which networks to keep and which to drop.

Spend some time going over your analytics (which you probably already do to determine which social media networks are working).

From there, you can assess your current situation and set goals for where you want to be by the end of the year.

Targets do not have to be complex; for example, “increased posting frequency from three to four times per week” or “increased social media downloads.”

It’s critical to set realistic, attainable goals based on your current situation, as well as some that will push you to succeed.

4. Establish a schedule of content

Starting to find out how your core social media agenda looks like is an important part of developing your company’s social media strategy.

A social media or content timetable helps you maintain consistency and preservation, fills content gaps, and determines what works for your audience and what doesn’t.

It will also prevent you from tearing your hair out while trying to figure out what to post.

Here you can find additional benefits of creating a content schedule: Why should you create a standard schedule of social media? (And How To Do It)

5. Don’t forget about your video’s content.

Making new videos to improve your social media strategy in 2021 is a must.

In 2021, videos, specifically Instagram reels, stories, and IGTV, are being given even more priority. It’s because I don’t know about your story, but Instagram’s stories and reels are easy to see and digest – they’re short and you can just tap them.

You can use these tools to tell a story and dig deeper.

6. Consider keeping and making an analysis of social media performances

To have a solid social media strategy, you need to keep your analytics records.

If you know me from my work career, and you are surprised at how often they are neglected, you will know that I am totally obsessed with analytics.

But more importantly, you want to track your achievements, impressions, and commitments.

These are six easy ways to reinforce your 2021 social media strategy for visibility purposes. I hope you can follow the appropriate course or at least quickly recall important elements that you can easily overlook.

Advertising Marketing Optimization

4 steps to improve your visibility on social media

4 steps to improve your visibility on social media

Diving in deep, the growth of social media has resulted in a particular level of marketing expertise. It enables bidirectional connection, allowing you to represent your organization, receive feedback, and directly engage potential customers. Isn’t it fantastic? Isn’t it fantastic? You may begin, communicate with, and benefit your audience online. These are the advantages of having a strong social media presence.

Many marketers and business owners are still in charge of the strategy, measurements, and tactics they will use to promote social media effectively.

Note: The following stages are the road map you must follow in order to have a successful online presence.

1. Have a strong objective for social media presence

As we dive in, you need to ask yourself, what was the success of your existing enterprise? What social media do you need? From the stock? You’re here? You’re here? Engagement? Or just consciousness?

Besides these concerns need to be dealt with to identify your social media presence’s specific objective. Once you are covering your plan, you will know what vital items to focus on. Time to now prepare to act as the rich men here.

2. Think of Targeting the audience

To successfully expand online and achieve your goals, you must first identify your target audience. Who are they? – Who are they? – Who exactly are they? – Who exactly are they? – Who exactly are they? What happened to them? – Where have they gone? What happened to them? – Where have they gone? What are you looking forward to? What is your way of life?

For this reason, to obtain the most targeted profile, you must consider a number of other factors. This profile might help you figure out what your target audience is interested in.

3. Consider the substance. Here content is King for you

When you get to that point, you may have already chosen themes that interest you and fulfill your objectives. The design should reflect your values and reflect your company’s identity.

However, your designs should be innovative, attractive, and professional if you offer quality. When you pledge expertise, you must update your designs to reflect current trends and therefore demonstrate your ability to meet your duties.

After you have a good understanding of your audience and can handle your responsibilities, you may start creating content.

Content creation is the Key because it is king and because it is a master, it greatly determines how strong your brand stands out from the many.

Furthermore, people engage with content which by all means is the magic behind your next pay. Great content puts you at the forefront of persuading and attracting potential customers who later bring in big money.

4. Take into Account that Customer Relationships matter

Undoubtedly you have already set your aims, comprehended your goal, and set the design and substance of your firm. You don’t require everything. That’s not all of it.

Remember that you want your target audience to trust you even if they haven’t met you, so go out to them and introduce yourself.

However, it’s possible that you still don’t comprehend what “personally” means. You have already read this content. Of course, you won’t be able to meet every one of your visitors in person, but you may respond to comments and postings. You can chat about your interests and let people know you’re present. So a savvy, professional marketer succeeds.

Surely seek to get more information on your digital presence by reading my blogs and social media content. If not, I will locate what you require and ensure that your issues are addressed.

Be sure to check out and share my other essays which can be found in my Vocal profile by clicking HERE and as well as find me/tag me by clicking the links below for Twitter (@wbulime), Facebook (Warren Chris Bulime), and Instagram (wbulime).

Finally, don’t forget to be safe, stay safe!